About TRAI ...

Starting September 27th, the Do Not Disturb (DND) regulations from TRAI will kick-in, meaning mobile users who have subscribed to the National Do Not Call Registry will stop receiving unsolicited SMS or Calls from telemarketers, financial institutions, advertisers and any other pesky services that harangue users by sending such messages.

While this is a good (and long overdue) move by the Telecom Regulatory Authority of India which will guarantee some peace of mind to consumers, there is a flipside to it as well. Mobile users will also not receive "informational" messages from various services providers or institutions. For example, you will receive (not sure though) any SMS about the call taxi that you had just booked or the confirmation SMS from an eCommerce site that you made a purchase on.
Though the unsolicited messages menace is a genuine one, there are some messages that users will actually need and await for. How to address that, you might ask. ..

There are seven categories into which the message senders are divided into:..

- Banking / Insurance / Financial Products / Credit Cards
- Real Estate
- Education
- Health
- Consumer Goods / Automobiles
- Communication / Broadcasting / Entertainment / IT
- Tourism / Leisure